P R I N T D E S I G N
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This proposal cover showed DHS personnel at work. Keeping the offerer in mind is usually a good idea.
With the Bureau of Engraving in mind, I decided upon a "money" shade of green and found some photographs that demonstrated some of their activities. I grouped the logos of the partners in white bands to keep the cover from becoming too cluttered.
For this proposal, I watched the U.S. Senate on C-SPAN and looked carefully at the room where they meet. The graphics for this proposal were complex and I worked closely with a telecommunications engineer. We won this one.
For this proposal to the CDC, I illustrated locations from their headquarters in Atlanta, but also wanted to include an "organic" looking background — quite different from engineering or I.T. proposals.
In this proposal to the Treasury Department, I was able to use one of my own photographs I took while I was downtown in D.C. I also wanted to show people working together, solving problems.
This proposal for airport traffic control software development includes my own photography. Once when my flight was departing from Reagan National Airport, there was another plane climbing, taking off at the same time and I got a good shot of it.
This is the back cover of the previous proposal cover, showing the logos of the partners on the proposal.
The many operators at these computers appear to be flying in the sky, which is acceptable in this proposal cover to the FAA.
The client asked for many elements on this proposal cover, so the text, images and logos had to be organized. Having the title and subtitles centered also helped to unify all the text.
After assigned with a proposal cover for this RFQ for work at Fort Belvoir on a Friday, I spent the following Sunday with a friend who worked there, taking photographs of the base.
I had the opportunity to use my own aerial photography on this proposal cover to EPA. I also added what I call "buzz words" — specific terminology from the Statement of Work to clarify the photographs of the activities by the personnel pictured.
The background to this proposal cover shows depth, enhanced by the sizes of the photos. Using a condensed font for the title and subtitles helped to fit them neatly on one line.
For this proposal cover, I asked Black Box if they had any photographs of their employees (bottom right) and I contacted the base at Fort Sam Houston and acquired photographs from their newsletters (top two photos).
The proposal manager at General Dynamics Network Systems asked for a 3-dimensional cube graphic to be included on this proposal cover. I was able to incorporate it with photographs that were toned down enough for both to be seen.
STG provides medical personnel to military hospitals.
I used "Army green" on this proposal to the U.S. Army and added an outline map of the world to show the international scope of the work requirements. All of the photographs were courtesy of the U.S. Army as well.
Many proposal efforts are required to include CD copies of the proposal, including a cover for the CD hard case as well as proposal covers for the binders.
The photographs for this proposal cover to U.S. Environmental Protection Agency were from the photo gallery on EPA's website. Most of the photographs from our U.S. government agencies are public domain since our income taxes pay for them.
Although our graphics department at the Healthcare Sector of SAIC closed down in 2001, the subsequent proposal managers asked me to work for SAIC as a contractor. The proposal manager for this effort asked for a more abstract binder cover, although it suggests the square buttons of a business phone.
Since this proposal was specific to California, I welcomed the opportunity to use a satellite photo of the entire state from NASA’s Visible Earth website.
When available photographs wouldn't suffice, I photographed my coworkers. To show physical medical records being inserted into a computer screen, we bought some from Alexandria hospital, including the lab coat I asked the guy in the mailroom to wear while holding up the medical folders. The rest was Photoshopped.
This proposal cover about pharmaceuticals to the FDA was filled with pills, since I was told by SAIC never to show a syringe on a proposal cover.
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All proposal covers were created with Adobe Photoshop.
Photographs were public domain, purchased, or my own.
This Web site designed by Paige Powell, ArtByPaige.com using Adobe Muse