P R I N T D E S I G N
P R I N T D E S I G N
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A 3-dimensional graphic can be a welcome challenge, and this client wanted text both on top of some of the layers as well as on the sides.
The text for this graphic was changed to protect the confidentiality of the client.
Proposal graphics have been evolving from clipart to photography over the years. Photographs are more compelling, according to market research, so I try to use them whenever possible (and logical).
To make it easy for the reader to navigate a complex organization chart,
I place names in white boxes and position titles in dark-colored boxes and use "reverse" or white text. Key personnel are often designated using a small illustration of a key.
A process that is a continuous cycle is often shown using circular arrows, shown in this graphic. The large blue arrow shows direction from the entire "Continuous Improvement" cycle to "Customer Satisfaction".
When a document is part of the process, it's best to show it with a document icon, as shown in "Customer Requirements". Decisions boxes ("Approve?") are diamond-shaped in a flow chart and always have two exits labeled "Yes" and "No"
The client asked for a pyramid to display this process.
Sections are labeled in the same color hue as the background.
A complex chart should always begin from the top left, just as we read from left to right and from top to bottom. Double-headed arrows are not necessary if there is simply a connection without direction. Angles are more organized-looking than diagonal lines.
When the RFP requires Times as the font to use in the graphics, Times Bold will print better and be more readable when reversed (white against a dark background). Reversed text should be used sparingly, since marketing research has shown it to be difficult to read.
Text can be grouped into a larger box ("Blue Group A") or separated with bullets. Text that is displayed at a 90-degree angle is difficult to read, so it is used sparingly.
This organization chart also groups positions and personnel with larger background boxes. Color helps to differentiate roles, as shown in the "Executive Management Board".
Using transparency can help to display information
that won't fit into the graphic element, such as these cycle arrows.
Unless differentiated, names can become confused with position tltles in an organization chart. Names in white boxes and titles in dark boxes helps the reader navigate the chart.
This client wanted to keep with a blue and green color scheme throughout the proposal.
Headers can be bolded and color-coordinated with respective boxes as in this example.
Color fields can group elements and sets of text boxes.
Also, when color backgrounds are used, white can be used as a "color".
Color scheme for this proposal matched the website color scheme of the offeror.
This table is a fresh way to display text information.
Same color schene is used for this "bullet" chart.
A checkmark is better than a bullet, because a checkmark says "Yes".
Sometimes thick arrows are better,
and arrows can be part of the box, as seen in the top two "arrow boxes"
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All proposal graphics were created with Adobe Illustrator unless otherwise indicated.
The graphics shown here have been modified to protect the confidentiality of each company's information.
This Web site designed by Paige Powell, ArtByPaige.com using Adobe Muse